Daba means ‘Now’ in Moroccan. Giving this title to her third album is, for Oum, all about linking yesterday’s experience to the one determined by the present moment. In this ‘now’, the singer, having achieved a certain artistic maturity, is able to mix traditional Arab and Sahraoui elements with discreet borrowings from more contemporary aesthetics – soul, jazz and electronic trance.
Originally from Casablanca, Oum El Ghaït Ben Essahraoui seemed destined to become an architect but then decided to embrace a career in music. She quickly drew the attention of the media, who identified her with the Nayda, a movement of young Moroccans attracted by more urban sounds. She began to write in darija, the everyday dialect of Moroccan Arabic.
After Soul of Morocco in 2013 and Zarabi in 2015, with Daba, her third album, Oum reaches a new milestone. Entrusting the artistic direction to the Palestinian poetess, singer and oud player Kamilya Jubran, she went to Berlin with her musicians to make a record that was both atmospheric and danceable. For Oum, this dual aim reflects a sort of state of emergency, one that she describes as dynamic : to be together and share good times is all the more urgent now that the means of communication and transport tend to radically reshape one’s experience of the world and of the other.
The orchestration on Daba remains generally acoustic, but, for the first time, certain electronic sounds adorn the songs, as if to echo the more contemporary dilemmas reflected in her lyrics; the threat to Nature, the fate of migrants, the status of women, but also an exhortation to live fully in the present. With such themes, Oum positions herself as a Moroccan, an African and a woman of the world who is convinced that cultural barriers are less weighty than that which brings us together.
On Daba, Oum is accompanied by Yacir Rami (oud), Damian Nueva (electric bass), Camille Passeri (trumpet), Carlos Mejias (saxophone & sound design) and Amar Chaoui (percussions)
“Oum clearly intended her fifth album to be poetic, spiritual, optimistic and instructive but it’s unlikely she realized how prescient it would be”
WORLD LISTENING POST (USA)
“One of the greatest divas in today’s world music scene.”
HEAVEN (NL)
“ (…) She shows above all a unique modern, feminine sound that is profound, exciting, hopeful and wonderful.”
SUBJECTIVISTEN.NL. (NL)
“Moroccan gnawa, soul and sensuality together form the concept of the fascinating Moroccan diva Oum”
MIXED WORLD MUSIC (NL)
“With Daba, Oum confirms her status as one of the most intriguing Maghreb artists of her generation!”
TROPICALIDAD (BE)
“On ‘Daba’, the singer proves she has clearly matured and takes her mix of Arab and Berber influences with elements from soul and jazz to the next level. ”
REBELBASE.BE (BE)
“This music sends out a great magic […] It ist not difficult to select DABA as album of the month” GOODTIMES MAGAZIN (DE)
“Her music is more mature, deeper and more personal than the albums before.”
EXPULS (DE)
“(…) She succeeded in creating a fascinating music mix, in which a voice with a stunning weightlessness gets revealed.”
NDR INFO (DE)
“Oum has not just written songs for this album. She has formed shimmering compositions that let you smile, cry, reflect or dream.”
GLOBALSOUNDS (DE)
“Recorded in Berlin, this album… is the most exciting, inspired and intoxicating album that singer/songwriter Oum has ever conceived.”
LE MONDE (FR)
“The music of the Moroccan singer Oum, anchored in her time and connected to the universe, is subtle, balanced and powerful. “
RFI (FR)
“Oum has made a name for herself on the international scene with the elegance and spirituality of her music mixing traditional rhythms and contemporary aesthetics. “
FIP (FR)
“Oum combines the urgency of her subjects with the softness she uses to talk about them. Daba’s purity and poetry make it a very elegant album.”
ROLLING STONE (FR)
Contacts:
PROMO : SIMON VEYSSIERE
simon@accent-presse.com
+336 70 21 32 83
BOOKING : MAD MINUTE MUSIC
corinne@madminutemusic.com
+336 08 82 32 22
joa@madminutemusic.com
+336 08 65 10 46
MDC : MAGGIE DOHERTY
maggie.doherty@music-mdc.com
+331 42 01 95 36